2023 is referred to by McKinsey as the 'Year of Generative AI Explosion', with AI technology thriving in various industries. The application of AI in brand marketing is rapidly evolving, with 8.3% of the award-winning works at the Cannes Lions International Festival of Creativity mentioning artificial intelligence. Industry leaders share 11 captivating cases of AI + brand marketing in 2023, including McDonald's innovative Spring Festival marketing with Karen X Cheng and the 'McDonald's Museum Series' created by the Potato Person. The application of AI technology not only inspires creativity but also deeply explores consumer behavior data.